Unicharm's products has expanded throughout Asia and the world
Japanese people have experienced Unicharm's concept of transforming discomfort into comfort, and we are now aiming to introduce it to people around the world.
The venture began in Asia, and it is about to unfold worldwide.
The overseas operations of Unicharm began with the establishment of a local subsidiary in Taiwan-Greater China in 1984. We expanded mainly through Asia during the 1990s. We currently have 35 local subsidiaries in over 80 countries around the world including East Asia, Southeast Asia, the Middle East and North Africa, and we mainly offer disposable diapers and sanitary products in these markets. Our overseas operations are growing rapidly with products tailored to different lifestyles and customs in each country, leveraging the product development and marketing capabilities we have fostered in Japan.
Overseas business segments
Baby and Child Care Business
We offer Mamy Poko disposable diapers as a premium brand mainly in East Asia and Southeast Asia. Not only tape-type diapers but also pants-type products, which are easy to put on, are growing in popularity with customers throughout Asia.
In the Netherlands, a joint venture manufactures pants-type disposable diapers through a technology alliance. Unicharm's pants-type diaper techniques are thereby offered in Europe and North America.
Feminine Care Business
We offer the Sofy sanitary products as a global brand primarily in East Asia and Southeast Asia (excluding some regions). We also provide high-performance nighttime napkins and panty liners and receive a high level of support from many women throughout Asia.
Health Care Business
We provide the Lifree brand adult incontinence care products in Taiwan-Greater China and Thailand where the population is also aging rapidly, as it is in Japan. Pants-type disposable diapers, in particular, are popular as products that support the independence of users, while incontinence pads are gaining support as they can reduce daily costs and the burden of changing diapers.
In the Netherlands, a joint venture produces pants-type disposable diapers through a technology alliance. Unicharm's pants-type diaper techniques are thereby offered in Europe and North America.
Clean & Fresh Business
Unicharm offers Wave sheet cleaners in Taiwan-Greater China, introducing a new way of cleaning. The Wave sheet technology is also expanding into North America and Europe via a license agreement.
Pet Care Business
In USA, Hartz Mountain Corporation, our subsidiary since 2011, is promoting the sales of its core lines such as “flea & tick exterminating medicine”, “dog sheet featuring Japan-based technology”, “wet-type cat snack”, etc. In Asian countries as well, China, in particular, pet business is growing rapidly and demand of toiletry goods for pet is increasing primarily in major cities for realizing the hygienic and comfortable life style with pet.
Main Overseas Products
The Middle East
Saudi Arabia and others
Main Overseas Operations (As of January, 2021)
|Feminine Care||Health Care||Clean & Fresh||Pet Care||Production||Sale|