A Quick Guide to Unicharm
(Chapter 1: Growth record and business overview)

Since our founding in 1961 as a building materials business, we, Unicharm has led the industry as a pioneer in feminine care products. In the 1980s, we launched our pet care business, which continues to support our growth today. Furthermore, anticipating the maturation of the Japanese market around that time, Unicharm proactively pursued global expansion, and today we operate in approximately 80 countries and regions worldwide. From the 2000s, we restructured our business portfolio around core operations leveraging our nonwoven fabric and absorbent material processing and molding technologies, expanding into an enterprise that supports the entire life cycle of people and pets—from birth to nursing care—centered on four key fields: baby and child care, feminine care, wellness care, and pet care. In the 2010s, amid worsening environmental issues such as global warming and plastic pollution, Unicharm launched the RefF* project in 2015, an initiative aimed at the resource recycling of used disposable diapers through “horizontal recycling of used disposable diapers into new disposable diapers”. In order to contribute to the “realization of a cohesive society” and the “achievement of the SDGs”, we aim to become the world's leading company by 2030 in terms of both “relative value" and "absolute value”.

Relative value: By 2030, we aim to achieve sales of 1.5 trillion yen, a core operating income ratio of 17%, No. 1 share in the global market, and a market capitalization of 4 trillion yen.

Absolute Value: Symbolizing the essence of our company's corporate brand, “Love Your Possibilities”, we are creating a circular economy through products and services that can only be created by our company. In addition to our symbolic “RefF”, we are working on “Sofy Be”, a menstrual and physical condition management app focused on hormonal changes.

*RefF: Abbreviation for Recycle for the Future

Unicharm, which has maintained sustainable growth, has nurtured a corporate culture and spirit called the “Three Types of DNA” that has been passed down ever since its founding. In recent years, our business activities have spread from Japan to the rest of Asia, as well as to the Middle East, Europe, and the United States. Because the number of employees born overseas is increasing, we have begun rephrasing the “Three Types of DNA” as “BOP-ship” to make it easier for overseas employees to understand. The “Three Types of DNA” and “BOP-ship” are corporate values that support the basis of our activities, and are common values shared by each and every employee, including top management.

Unicharm aims to address social issues by providing new value through the addition of various services to high value-added products that utilize our nonwoven fabric and absorbent material processing and molding technology. To do this, we channel management resources into our nonwoven fabric and absorbent material businesses, allowing us to launch products that accurately meet customer needs ahead of rivals, thanks to our position as a specialist manufacturer. Backed by powerful technical capabilities, we supply a balanced range of products for pet owners and people of all ages – from babies to the elderly – limiting our exposure to demographic changes and supporting Unicharm’s sustained growth.

Unicharm’s various products and services are seeing increasing demand in regions throughout the world thanks to their being indispensable for leading hygienic and healthy lives. We currently operate businesses in approximately 80 countries and regions globally, garnering high praise for our activities