Bringing comfort and
new possibilities to the world.

At Unicharm, we address needs related to feminine care, childcare, nursing care, and pet care.
These areas encompass possibilities as unique as each individual.
This leads to a future where everyone can shine in their own way.
That is why we strive to move forward alongside our customers,
sharing their challenges and concerns every step of the way.

Our keywords for this endeavor are: Choose, Use, and Circulate.
This includes:
Choosing products with environmentally friendly packaging.
Using disposable pads with diapers to reduce overall waste.
Collecting used disposable diapers to recover materials that can be recycled and put back into circulation.
*Note: The collection of used disposable diapers for the RefF project is currently underway in certain areas.

Moving forward, one sure step at a time.
We are expanding the range of comfortable choices
that create new possibilities for both you and the planet.
Sustainability that starts today.
Choose. Use. Circulate.

In this special program, media personality Haruna Kondo (female comedy duo Harisenbon) welcomes her close friend Suzuka Chinzei (idol group FRUITS ZIPPER) as a guest to learn in an entertaining way about what we can do for a sustainable future.
Messages collected in advance from listeners about
how “I’m choosing to circulate” will be shared!

A representative from Unicharm’s public relations team will also join to discuss “Choose. Use. Circulate.” practices for sustainability that starts today.

MOVIE

Podcast

Program Report

A selection of key content from the discussion is presented.

(Clicking this will take you to TOKYO FM+.)

“That’s a great idea!” exclaims Haruna Kondo alongside an also keenly interested Suzuka Chinzei. So what are Unicharm’s sustainable initiatives?

Everyone's

Choose

Use

Circulate

When I choose a product,
I often look for
something that's a little different than what
everyone else is using!

So, when I first saw this product, I thought, "Oh, this looks a little bit different from the regular item," and became interested.

I always thought organic cotton would feel soft and gentle on the skin, but I was surprised to learn it’s also better for the environment!

I feel that going with your instinct when choosing will serve you better in the long-term than overthinking your choices.

And so my sense was that this just felt right for me.

Lifree Sawayaka Pad - Organic Cotton

The top sheet is made of an environmentally friendly organic material.
The natural materials feel gentle to the touch and are also good for the environment.

View product
information

I started using it after a friend told me that you can just flush it down the toilet!

To be honest, changing sanitary pads frequently is a hassle.
If you use this together, all you have to do is throw this away, which makes it so easy! That’s why I use it. It’s terrific!

After using it, I definitely feel like the amount of sanitary pad waste I have to dispose of has decreased.

I realized that by using the two together, you can actually reduce waste!

This is really exciting, and I want everyone to know about it!

SOFY Synchro Fit

Simply apply to your body to add absorbency to your regular sanitary pads.
The product will reduce the number of times you need to change your sanitary pads, thereby cutting down on the amount of waste.

*Please be sure to use it with SOFY sanitary pads.

View product
information

I want to take good care of my pet, but my pet can’t stand even the slightest bit of mess.

However, throwing away the entire urine sheet feels like such a waste, so when I found this, I thought, “This is it!”

I honestly remember thinking how great this was.

Because I was always concerned about how environmentally unfriendly it is to just throw out the whole sheet.
I started using these straight away.

Deosheet Kireipad

By simply applying the pad over the pee marks on the sheet, your dog can comfortably continue to use the sheet urinate.
Reduces the amount of waste by approximately 25% compared to normal.

*Based on research by Unicharm (for regular-size Deosheet Ultra-absorbent; number of sheets used is based on a representative sample from previous product tests)

View product
information

I thought you just throw
it away and that’s that,
but I was surprised to
hear about the
importance of what
happens afterwards.

I want my child to wear diapers that are clean and comfortable, so I tend to change them right away.

However, in this day and age, it doesn’t seem quite right to just keep on increasing the amount of garbage.

I know that the impact from a change in my behavior alone will only be small, but I still want to give it a try!

And, ultimately, the result will probably be more comfortable for child!

RefF MamyPoko
【a future cycle product】

Horizontal recycling of disposable diapers.
From the previous "use and throwaway style", to a cycle of "use"→ "collect" → "reborn" cycle.

View product
information

In addition to the podcast,

the program features products that are both high-performing and eco-friendly

Choose

Helping you choose products that reduce environmental impact

SOFY Soft Tampons

Stay leak-free and comfortable! We’ve gone eco-friendly by using 3% plant-based materials (by weight) in the inner tube.

See here for product information

MamyPoko

Our ultrasonic bonding technology in the waistband reduces the need for adhesives, achieving a new level of softness and comfort.

See here for product information

Deo-Toilet

Keeps odors away for a full week, while reducing waste compared to clumping paper litter

See here for product information

Deo Sheet Deodorant lab

Stays odor-free for three days without replacement, while reducing waste compared to pet sheets

See here for product information

Lifree Sawayaka Pad - Organic Cotton Absorbent Pads

Features an eco-friendly organic top sheet for gentle comfort.

See here for product information

Use

Smart ways to use products in combination to reduce waste

Lifree Thin Lightweight Pants

Simplifies changing and helps reduce waste when used with disposable diaper pads

See here for product information

Lifree Peace of Mind Without Slippage - Urine Pads for Disposable Pants

Simplifies changing and helps reduce waste when used with disposable pants

See here for product information

Deo Sheet Kirei Pad

Reduce waste simply by combining Deo Sheet with Kirei Pad

See here for product information

SOFY Synchro Fit

Improves absorbency and reduces waste when used with a sanitary napkin

See here for product information

Circulate

We propose “Circulating” by collecting used disposable pants and reclaiming them as materials for RefF.^*

*RefF, which stands for “Recycle for the Future,” is Unicharm’s brand for horizontal recycling. To contribute to a sustainable society, we are committed to recycling efforts aimed at a future where used disposable diapers are no longer treated as waste.

Lifree Nobiru Fit Thin Lightweight Tape-on

This product uses recycled materials from used disposable diapers and stretches twice for a comfortable fit around the waist

See here for product information

Deo-Toilet Deodorizing/disinfecting sheets

This product uses recycled materials from used disposable diapers and prevents odors for an entire week

See here for product information

Deo-Sand Paper sand that deodorizes with fragrance

This product uses recycled materials from used disposable diapers and forms solid clumps for easy maintenance

See here for product information

RefF MamyPoko

【A Future Cycle Product】

A sustainable choice made with recycled diaper materials - adorable diapers that offer total leak-free peace of mind.

See here for product information

Whychoose,use, andcirculate?

We want to do our part for a healthier planet!

In order to strive to contribute to the realization of the “Cohesive Society”,

we will make efforts in finding solutions to environmental and social challenges.

Underlying our three core commitments to healthier people, healthier communities,

and a healthier planet for the realization of the Cohesive Society are the Unicharm Principles.

Our new site goes into detail about our efforts to support the health of the earth.

In 2020, the Japanese government announced its goal of achieving carbon neutrality by 2050.

Carbon neutrality means offsetting the production of CO2 and other greenhouse gases
with capture strategies like tree-planting and forest management to arrive at net zero emissions.

Unicharm is supporting
the government’s efforts
to heal the planet with a new vision.

Vision 2050 for zero CO2

Vision 2050 roadmap

Our interim 2030 environmental targets(announced in 2020)to achieving Vision 2050 and2024 results(reference year: 2016)

*The targets and results mentioned above are set on a per unit of sales basis.

For items that have achieved their goals, we have set even higher targets and continue to promote them as of 2024.

Description of activities

We can’t reach carbon zero without the help of our suppliers and customers!
That’s why we’re promoting CO2 reduction efforts across all of our procurement,
production, distribution,and sales processes with [A] ‒ [D] as themes.