From Feminine Care Products Manufacturer to Life Supportive Enterprise
"Aiming to ease women's daily concerns and inconvenience."
This thought marked the fist step for Unicharm.
Starting with the manufacture and sale of feminine napkins, our company commenced business as a manufacturer of feminine care products.
Since then, we have been industry leaders and pioneers, developing numerous unique technologies and products.
Relying on the processing and forming technologies for non-woven fabrics and absorbent materials developed in our feminine care products, we have expanded our businesses to encompass baby and child care, health care, household and other products. Our scope continues to broaden as a company supporting the lives of people engaged in child rearing, nursing care and housework.
There are "Three DNAs" representing the values common across the entire company, which have been developed and passed down since its inception.
With a future-oriented perspective, we at Unicharm will continue to take on new challenges.
History from Feminine Care Products Manufacturer to Life Supportive Enterprise
1960s to 1970s
|1961||Keiichiro Takahara founded Taisei Kako Co., Ltd.
Commenced the manufacture and sale of building materials
|1963||Commenced manufacture and sale of feminine napkins|
|1968||Launched "Charm Nap Sawayaka"|
|1974||Founded Unicharm Corporation
Commenced manufacture and sale of tampons
Commenced sales of cosmetic cotton puffs
Listed stocks on the Second Section of the Tokyo Stock Exchange
Launched "Charm Nap Mini", slim napkins
|1978||Launched "Silcot", high-quality makeup cotton puffs|
1980s to 1990s
|1980||Launched "Charm Soft Tampon"|
|1981||Announced corporate philosophy - Nola & Dola
Launched "Moony", disposable diapers
|1982||Launched "Sofy", shaped feminine napkins|
|1983||Transferred the building materials divisions to Uni Taisei Corporation
Launched "MamyPoko", disposable diapers
|1984||Established a joint venture in Taiwan-Greater China|
|1985||Company stock designated to be listed on the First Section of the Tokyo Stock Exchange|
|1986||Commenced education business
Established Donchaka Saino Kyoshitu
Commenced pet care business
Launched "Freshy Aiken Genki"-dog food for small dog and all stage dog.
|1987||Established a joint venture in Thailand
Launched "Lifree", disposable diapers for adults
Launched "Freshy Neko Genki"-dry food for cats
Launched "Deodrant Sheet"-pet sheet for dogs
|1988||Established "Gold Tower Co."
Launched "Sofy Sara", interwoven feminine napkins
Launched "Lifree Nyotori Pad", incontinence pads
|1989||Launched "Refrain", sheets for vaginal discharge
Launched "Pipe Unish", liquid pipe cleaners
|1990||Launched "Trepanman", training pants|
|1991||Launched "Oyasumi Man", pants for bed-wetting children|
|1992||Launched "Moony Man" pants-type diapers|
|1993||Established "Unicharm East Japan Corp. "
Formed technology alliance for pants-type diapers in Saudi Arabia
Established a joint venture in the Netherlands
Launched "Mamy Poko", diapers designed with Disney characters
Launched "Moony-chan Raku-Raku Oshiri-fuki", wet wipes that can be removed from the pack with one hand
Launched "Sofy Sara Side Gathered", feminine napkins with three-dimensional gathers at the sides
|1994||Technical Center completed - base for research and development
Established a joint venture in South Korea
Launched "Moony Power Slim" ultra-thin tape-type diapers
|1995||Established a joint venture in Shanghai
Launched "Moony Man Power Slim", ultra-thin pants-type diapers
Launched "Mamy Poko Pants", pants-type diapers designed with Disney characters
Launched "Charm Bodyfit", feminine napkins with three-dimensional cushion structure
Launched "Lifree Rehabili-Pants", pants-type diapers for adults
|1996||Merged with Unitech Corp.
Established the company website
Obtained ISO09002 certification for the factory in Taiwan-Greater China
Launched "Lifree Tape-Hold Type" diapers
|1997||Established Unicharm Molnlycke K.K. in Japan, a joint venture for adults' incontinence products
Commenced procedures for acquiring ISO14001 certification
Established "Lifree Iki-Iki Dial", a hotline service for nursing care
Established a joint venture in Indonesia
Established a 100% subsidiary in Malaysia
Launched "Charm Nap Sawayaka Liners", special incontinence panty liners
|1998||Transferred the pet businesses to Uni-Taisei Corp.
Transferred the pet food businesses from Ajinomoto General Foods, Inc. to Uni-Taisei Corp.
Launched "Silcot Wet Tissues"
|1999||Uni-Taisei Corp. changed its company name to Uni Heartous Corporation
Established Unicharm Central Japan Corporation
Established Unicharm Material Co., Ltd.
Established UBS Corporation
Established Code of Corporate Conduct and Employee Guidelines
Introduced the operating officers system
Launched "Lifree Sawayaka Pads" for light incontinence
Launched "Neko Genki Deosand"-paper cat litters
2000s to now
|2000||Established research institute for toileting care
Established the post of Chief Quality Officer (CQO)
Launched "Cook-Up Kitchen Sheet", a paper sheet product for use in the kitchen
|2001||Keiichiro Takahara assumed the office of Chairman and Representative Director
Takahisa Takahara assumed the office of President and Representative Director
Introduced the new corporate mark - Charm Ring
Established the new corporate philosophy - Nola & Dola
Issued an environmental report
Established the Baby Town website to support child rearing
Launched "Wave Handy Wiper", a sheet-type cleaner
Launched "Moony Man Hai-Hai-yo", pants-type diapers for crawling babies
Launched "Pet Diapers"
|2002||Integrated Unicharm East Japan and Unicharm Central Japan to form Unicharm Product Co., Ltd.
Received the 7th Disclosure Award for Companies with Stocks Listed on the TSE
Transferred "Pipe Unish" liquid pipe cleaner product to Johnson Co., Ltd.
Took over "Eldy" tampon products from Lion Corporation
Acquired ISO9001:2000 certification
Engineering Center completed - base for technological development
Uni Heartous Corporation changed its corporate name to Unicharm PetCare Corporation
Established a joint venture in the Philippines
Established exclusive Nyomore Care Navi website for light incontinence care
Launched "Neko Genki Hairball Care"-dry food for cats
|2003||Established Corporate Social Responsibility (CSR) Division
Commenced procedures for acquiring ISO14001 certification for overseas local corporations
Established Unicharm Eduo Corporation, a joint venture company for the early childhood education business
Launched "Cham Nap Sawayaka Cho-Kyushu", exclusive incontinence care pads
Launched "Unicharm Chorittai Mask", three-dimensional masks made of non-woven fabric for protecting against pollen
Launched "Unicharm Chorittai Mask Kaze-yo", three-dimensional masks made of non-woven fabric for people with colds
Launched "One week deodorant・ antibacteria Deotoilet"-system toilet for cats
|2004||Established Toileting Care Navi website for nursing care at home
Established the Corporate Ethics Department in the CSR Division
Established exclusive website "Hajimete Karada Navi for Girls" about first menstruation
Issued CSR Report 2004
Unicharm PetCare Corporation stock listed on the Second Section of the Tokyo Stock Exchange
Launched "Moony Man Mizu-Asobi Pants", pants-type diapers for children to use when playing with water
Launched "Aler-Care Wave", a sheet cleaner product that captures allergens
Launched "Neko Genki Gin no Spoon" dry food for cats
|2005||Unicharm PetCare Corporation stock designated to be listed on the First Section of Tokyo Stock Exchange
Gulf Hygienic Industries of Saudi Arabia was made a subsidiary
Launched "Sofy Body Peace Set", a next-generation feminine care product
Launched "Charm Nap Kyusui Sarafi", a panty liner that absorbs vaginal discharge and urine
Launched "Aiken Genki Gin no Sara" dry food for dogs
|2006||Established a joint venture company, LG Unicharm Corporation, in South Korea
Commended by the Minister of Economy, Trade and Industry as an "excellent consumer-oriented corporation" in 2005
Granted a Distinguished Service in Intellectual Properties Award by the Minister of Economy, Trade and Industry in 2006
Announced participation in the United Nations Global Compact
Took over the Center-In feminine napkin products from the Shiseido Group
Established CSR Office at local corporation in China
Relocated head office to Mita, Minato-ku, Tokyo
Established a 100% subsidiary in Vietnam
Launched "Sofy Fuwagokochi", a panty liner product with a new feel
Launched "Lifree Sono Shunkan mo Anshin", an impending continence care pad product
Launched "Lifree Oshiri Fuki", a wet toilet tissue product for adults
Launched "Moony Man Ase Sukkiri", pants-type diapers for summer
Launched "Unicharm Chorittai Mask Virus Guard", three-dimensional masks of non-woven fabric that prevent viral intrusion
Launched "Neko Genki Silver Spoon Can" - canned wet food for cats
|2007||Certified as a company that supports child-rearing
Renewed Pre-Mama Town, a community website for providing pregnancy support
Completely renewed the "Center-In" feminine care product lineup
Launched "Lifree Kyusui Shitagi Slim Wear"™, an exclusive pants-type incontinence care product for active seniors
Launched "Sofy Hadaomoi", feminine napkins for sensitive skin prone to irritation
Launched "Zero-one" pet sheet for dogs
|2008||Issued CSR Report 2008
Establishes a wholly owned subsidiary in India
Acquired Australian Pacific Paper Products and made it a wholly owned subsidiary
Unicharm Molnlycke B.V., a joint corporation, establishes a wholly owned subsidiary in Russia
Launched "Unicharm Chorittai Mask for Kids", three-dimensional masks of non-woven fabric for children
Launched "Sofy Kiyora" panty liners
Releases" Unicharm Chorittai Masks for Women",three-dimensional masks made of non-woven fabric for women
|2009||Established Unicharm Humancare Corporation
Unicharm Molnlycke B.V., a joint corporation, establishes a wholly owned subsidiary in USA
Releases Unicharm Funwari Breast-Feed Pads
Unicharm Humancare Corporation releases Humany, a urine aspirator.
|2010||Received “Excellent Prize in Television Environmental Commercial Film Category - Environmental Communication Grand Award” with commercial film for Moonyman Slim Pant
First exhibition at “ECO Products International EXPO” in Jakarta
Participated in Japan Industrial Pavilion at “Shanghai World’s Fair”
Merged Unicharm Petcare Corporation
Exercised 1-to-3 share split
Established a consolidated subsidiary in Egypt
Received “Environment Efficiency Award 2010 – Chief of Industrial Technology & Environment Bureau(METI) Prize”
Launched a jointly-developed product with Yonex, Preventive Safety Girdle
Launched a new pet food for dog, Pet Dog Genki Best Life
Launched “Moony Pants Shitagijitate”,pants-type disposable for babies
Launched a new disposable diaper for adult, Lifree Ultra-Thin Underwear-like Pant-Diaper
Launched a new cosmetic puff, Silcot Uru-Uru Sponge-like
|2011||50th anniversary of company foundation
Started “summer time” system
Acquired 51% of outstanding shares in “The Hartz Mountain Corporation”, a major pet-care products supplier in USA, from Sumitomo Corporation
Acquired Diana Joint Stock Company, a hygiene products supplier in Vietnam
Established a holding company in China
Launched a new feminine napkin, Sofy Hada-Omoi Ultra-Thin-Slim
Launched a new house cleaning sheet, Wave Floor Wet-Sheet
Launched a new panty-liner, Sofy Kiyora Fragrance
Launched a new pleat-type facial mask, Ultra-Comfort Mask Pleat-type
Launched a new incontinent-care product for dog, disposable diaper for male dog
|2012||Acquired outstanding shares in “Peparlet Company Limited”, supplier of excretion disposal material for pet
Launched a new disposable baby diaper, MamyPoko Pant-Diaper Crawler-type
Opened an official page for Moony in Facebook, a child-rearing support site
UGHI in Saudi Arabia received “4th Mono-dukuri Japan Grand Award – Minister of METI Prize”
Approved as a member of “Business Call to Action(BCtA)” led by United Nations Development Programme(UNDP)
|2013||Received “Minister of METI Award – 2nd Carbon Offset Grand Prize” for engagement in environmental improvement activities
Installed solar power system at 3 major plants in Japan
Acquired Myanmar Care Products Limited, a leading supplier of hygiene products in Myanmar
Launched Moony AirFit, the world-first disposable baby diaper that smoothly fits to round-shaped skeletal structure of infant
Received “2nd Japan HR Challenge Grand Award – HR Development Category Excellent Prize” for engagement in HR development
Launched Moonyman AirFit, a disposable baby diaper with light & fluffy gather around legs
Received “Good Design Award - Best 100 Prize 2013” with Moony & Moonyman
United Charm in Taiwan-Greater China made a declaration of self-conformity to “ISO10002 Complaint Correspondence Management System”, first Japanese local subsidiary outside the country
Launched a new night-use feminine napkin, Sofy Super Sound-Sleep Best-Fit
|2014||Received “2nd Nikkei Social Initiative Grand Award – Corporate Category Prize” in appreciation for initiatives to support social advancement of women in Saudi Arabia
Declaration of “Non-smoking during working hours” as a part of employees’ health care & enhancement campaign
Launched a new incontinence-care product for men, Lifree Sawayaka Pad for Men
Launched a new disposable baby diaper, Moonyman AirFit S-size
Launched a new feminine napkin, Center-In Compact Fragrance
Launched a new incontinence-care product for dog, Manner Wear
Exercised 1-to-3 share split
Launched Moony AirFit 3S, 4S & 5S, a new disposable baby diaper for light-weight new born infant to be used at general hospital and maternity hospital
|2015||Launched “Manner Wear for Girls”, excretion-care product for dog
Launched “Happy Step”, dog snack
Launched “Charm Nap Fluffy Skin”, urine absorption pad for women
Launched “Hot Meal Kitchen”, dog food
Received “9th Kids Design Award” with “Moony AirFit” Series
Launched “Lifree Dry Pad Premium for Long Hours”, incontinence diaper for hospital
Launched “Grand Deli Pouch”, dog food
Received “Good Design Award 2015” with “Moony AirFit”
Received “7th Mothers’ Selection Grand Prize” with “Moony AirFit” and “MoonyMan AirFit”
Launched “Lifree Nobiru(Stretch) & Fit Tape-type”, incontinence diaper for hospital
|2016||Launched “Silver Spoon Luxurious Sea Food Double Assortment”, cat food
Launched “Silcot Silky-touch” Wiping Cotton, cosmetic cotton
Launched “Moony Birth-Care Pad”, birth-care goods
Introduced “In-House Draft System”, new HR development system
Received “DEALWATCHAWARDS2015” and “Capital Eye Awards BEST DEALS OF 2015” with convertible bond issued in September 2015
Ranked #1 in “@cosme Best Cosme Award 2016 H1 New Best Cosme” with “Silcot Wipe Cotton”
Launched “Best Balance Plumpy-touch”, dog food
Launched “Silver Spoon Digestible Food”, cat food
Launched “DeoClean” Mori-no-Megumi(Blessings of the Forests) series, clean-care goods for pet
Launched “Natural Moony” series, disposable baby diaper
Started collaboration with Shiseido and Lion in aiming at strengthening the storefront maintenance capability
Launched “Unicharm Pet Pro” series, nursing-care system for pet
Received “8th Mothers’ Selection Grand Prize” with “Moony AirFit” and “MoonyMan AirFit”
Ranked #1 in “@cosme Best Cosme Award 2016 Best Cosmetic Goods” with “Silcot Sponge-touch Moisturizing Cotton Uru-Uru”
|2017||Received “Nikkei Best Products & Services Award 2016 - Excellent Award & Nikkei MJ Award” with “Lifree Sawayaka Fresh Pad for Men – Light Incontinence”
Launched “Silver Spoon Three-Star Gourmet 4-Tastes Assortment”, cat food
Launched “MoonyMan AirFit M-size Turn-Over ~ Crawl” featuring world-first 3D design pocket for liquid & loose feces
Acquired a patent covering the basic technology for extracting safe and sanitary high-grade pulp from the used disposable diaper
Launched “Grand Deli Ottoto for Doggy”, dog snack
Launched “Lifree Slim & Fit Style Underwear”, incontinence disposable diaper pant-type
Completed #3 plant in Saudi Arabia
Developed “Toilet Training with Moony-chan” app jointly with Kyoto University Graduate School
Launched “Lifree Sawayaka Fresh Pad for Slight Leaks”, incontinence pad
Received “11th Kids Design Award” with “Natural Moony” and “Toilet Training with Moony-chan”
Launched “Natural MoonyMan”, disposable baby diaper
Started child-care animation media “Babily”, joint contribution with BCG Digital Ventures
Ranked #1 in “@cosme Best Cosme Award 2017 Best Cosmetic Goods” with “Silcot Sponge-touch Moisturizing Cotton Uru-Uru”
|2018||Launched “Grand Deli Plumpy-touch Easy-to-Eat Ultra-Fine Grain”, dog food
Started “Incontinence Diaper NAVI”, chat-bot using AI
Launched “Lifree Buttom Clean Shower”, incontinence excretion-care goods
Developed “Sofy” menstrual-period monitoring app
Launched “Sofy Center-In Happy Catch”, sanitary feminine napkin
Launched “Deo-Toilet Wide & Comfort”, cat toilet
Launched “Cho-kaiteki (Ultra Comfort) Mask for Kindergarteners” and “Cho-kaiteki (Ultra Comfort) Mask for Low Graders”, kids mask
Launched “Grand Deli Japan-made White Meat Chicken Pouch with Broccoli & Pumpkin”, dog food
Completed #3 plant in India
Launched “Manner Wear Camouflage Design for Boys & Checked Design for Girls”, excretion-care goods for dog
Launched “Charm Nap Active Pant”, urine-absorption care pant
Launched “Silver Spoon Three-Star Gourmet Creamy Tuna Fish & Bonito Flavor”, cat food
|2019||Started sales collaboration with Lion on daily necessities for nursing homes
Entered “@cosme Best Cosme Award - Hall of Fame” with “Silcot Sponge-touch Moisturizing Cotton Uru-Uru”
Started shared delivery of storefront sales promotional goods with Shiseido and Lion
Received Excellent Prize in 7th “Corporate Value Improvement Award” hosted by Tokyo Stock Exchange
Launched “Sofy Kiyora Luxury Absorption”, panty liner
Launched “Grand Deli Additive-Free Japan-made Pouch”, dog food
Launched “Grand Deli Luxury Food”, dog snack
Launched “Charm Nap Organic Cotton 100%”, urine absorption goods for women
Launched “Sofy Organic Cotton” series, sanitary feminine napkin
Launched “Moony Flat Type”, disposable baby diaper for maternity hospital
Received “Competitive IT Strategy Company Stock Selection 2019” selected by Ministry of Economy, Trade & Industry and Tokyo Stock Exchange
Launched “Sofy Chojukusui(Ultra-Sound Sleep) Pant”, pant-type feminine napkin
Launched “Wave Floor Wiper”, sheet-type cleaner
Launched “Silcot Noro Clear® Anti-Bacterial Wet Tissue”, wet tissue
Received “Good Design Award 2019” with “Natural Moony” and “Moony AirFit”
Jointly received “Minister of Economy, Trade & Industry Award” at Green Logistics Partnership Round Table
|2020||Launched “Lifree Walk-Assist Pant”, disposable incontinent pant-type diaper for smooth walk
Acquired “OEKO-TEX®Standard1000” with “Natural Moony”, world highest standard safety
certification for textile products, first in Japan for disposable diaper
Unveiled “Top Partner Agreement” with “FC Imabari” of J-League(professional soccer league in Japan)
Formulated a guideline for protecting from COVID-19 infection
Launched “Sofy SPORTS”, feminine napkin & active underwear
Launched “All Well”, cat food for supporting the healthy life of cats
Launched “Manner Wear for Cat”, absorbent incontinence-care wear goods for cat
Launched “Pee Check-Kit @ Home”, incontinence-care goods for promoting the health management of cats at home
Started Sofy “#NoBagForMe Project 2020”
Received “Supply Chain Innovation Award 2020”
Received “1st Japan Child-Raising Support Award” with disposable baby diaper subscription service
Received “Corporate Public Relations Grand Prize” in 36th Corporate Public Relations Award
Received “14th Kids Design Award” with “Natural Moony” and “Empty-Handed Kindergarten Commute”
Selected in “DX(digital transformation) Stock Composite 2020”
Switched all electric power consumed in Kyushu Plant to Green Electricity
Started demo-project of “recycling used disposable diaper” in Tokyo
Received “Good Design Award” with “Wave Floor Wiper”
Launched “MamyPoko Extra Dry Protect” featuring world-first anti-mosquito capsule in Malaysia and Singapore
Unveiled “Kyo-sei Life Vision 2030”, Unicharm Group med-to-long-term ESG goal
Switched a portion of electric power consumed in Thailand Plant to Green Electricity
Received “UNSTEREOTYPE Advertisement Prize” with “#NoBagForMe” in Nikkei Women Empowerment Advertisement Award
Launched “Sofy HOT Dan℃” in China focusing on menstrual pain Signed on “Women Empowerment Principles(WEPs)”
Received Grand Prix in Japan Subscription Business Award 2020 with “Empty-Handed Kindergarten Commute”
Co-received “Minister of Land, Infrastructure & Tourism Award” in Green Logistics Partnership Round Table
|2021||Five plants of Unicharm in Japan acquired “CoC Certification” in correspondence with the PEFC Forest Certification, first in Japan.
Unicharm was selected in “2021 Bloomberg Gender-Equality Index”.
Unicharm received “Special Prize” in the 2nd ESG Finance Award Japan – Environment Sustainable Business Segment.
Unicharm started to use plant-derived raw material for the container of “Silcot Wet Wipes”.
Unicharm launched “Ultra-Comfort Mask Smart Color”.
Toyohama Works of Shikoku Plant has shifted all of its electric power to renewable energy.
“#NoBagForMe” project received an official commendation in Social Impact Segment of the 1st Internet Media Awards.
Unicharm launched “Sofy Soft Cup”, an environmental-friendly feminine napkin.
Unicharm launched “BabyJoy Olive”, an olive-oil compound disposable diaper, first in Saudi Arabia.
Unicharm launched “Face-Viewable Mask”.
Unicharm became a member of “The Valuable 500”, an international initiative to promote the disabled people to play active roles.
Unicharm was selected in “DX Notable Companies 2021”.
Unicharm launched “Physicalife”, a body-building food for maintaining the muscular health.
Unicharm launched “Gran-Deli Frecious”, a premium dog food focusing on all features such as taste, quality and health.
Unicharm launched “Silver Spoon Three-Stars Gourmet Mew Spoon”, a wet snack for cats.
Unicharm developed “Digital Scrum System”, a new technology of transmission including “facial expression of customers” or “difference in fiber”.
Unicharm received “SDGs Strategy & Economic Value Prize” in the 3rd Nikkei SDGs Management Award.
Unicharm started “Adult Diaper Counseling” service for providing a knowledge to select the best suited diaper by using AI-based diagnosis and photo measuring.
Peparlet, a group company of Unicharm, built a new plant.
Origin of Company Name
At the time of its founding, the Company name was Taisei Kako Co., Ltd.
The company originally manufactured and sold wood wool cement board. In 1963, the Company entered the feminine napkin market, and expanded into the tampon market in 1974.
The current name, Unicharm Corporation, was created to make the Company name more fitting for a feminine product manufacturer.
"Uni" of Unicharm signifies Universal, Unique and United, and represents our desire "to be an integrated company offering unique products and services worldwide."
"Charm" was incorporated into our name to represent our wish as a feminine product manufacturer that "women will always remain charming."
The company name Unicharm was conceived accordingly by combining Uni and Charm.