Unicharm has been dedicated to offering hygiene products tailored to the lifestyles and needs of local consumers in the African region, which we position as a medium- to long-term growth market.

"SOFY UNICHARM EAST AFRICA LIMITED," for which establishment registration has now been completed, will play a crucial role in further strengthening the distribution and marketing structure of our own brands in the East African market, accelerating the stable supply and market penetration of our products. 

By building a business foundation capable of quickly responding to local needs, we aim to support the health and comfortable living of consumers in the region and achieve sustainable business growth in the area.

Company Name  　   : SOFY UNICHARM EAST AFRICA LIMITED
Establishment   　　 : September 2026
Location                   : Nairobi, Republic of Kenya
Business Description: Manufacturing and sales of sanitary products, disposable diapers, etc., and export to neighboring countries

In the East African region, along with significant population increase and economic growth, living standards are improving and hygiene awareness is rising. Consequently, the hygiene products market is expected to expand dramatically in the future.

Through the full-scale operation of this new company, we will build a stable supply system for high-quality feminine hygiene products and disposable diapers. By doing so, we will support the improvement of school attendance rates and the social advancement of local women, while contributing to improving the hygiene environment for infants.

By balancing business growth with the resolution of social issues, we will support the sustainable development of the East African region and further promote initiatives toward our goal of "Realizing a Cohesive Society."

＜Previous Initiatives by Both Companies＞

Released on December 25, 2024

Unicharm and Toyota Tsusho Commence Production and Sales for the Popularization of Sanitary Products in Kenya
～Aiming to Contribute to Women's Social Advancement and Solving Social Issues～

https://www.unicharm.co.jp/en/company/news/2024/1225-02.html

<Related Sites>

Unicharm Corporation Website　　  　https://www.unicharm.co.jp/en/home.html

Toyota Tsusho Corporation Website    https://www.toyota-tsusho.com/english/