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2026.08.07

Introducing Unicharm's Pet Care Business in Conjunction with "International Cat Day" on August 8 - U.S. Hartz's "DELECTABLES®" is the #1 Global Wet Cat Treat Brand –

Unicharm Corporation (President & CEO: Mr. Takahisa Takahara) is pleased to announce that "DELECTABLES®," a wet cat treat brand by its U.S. consolidated subsidiary, The Hartz Mountain Corporation (hereinafter "Hartz"), has been recognized as the world's best-selling wet cat treat brand* in a study by Euromonitor International Limited (hereinafter "Euromonitor"). In conjunction with "International Cat Day" on August 8, we would like to introduce our latest initiatives and the current status of our pet care business, along with this achievement.

 

*Source Euromonitor International Limited; in terms of retail value sales in 2025, based on the custom research conducted in December 2025 - February 2026.

Certification mark and Product Packaging of "DELECTABLES®"

Background of "DELECTABLES®" Achieving the #1 Global Wet Cat Treat Brand

 

"DELECTABLES®" is a wet cat treat brand launched in 2016 by our consolidated subsidiary, Hartz. In addition to the "Lickable Treat™" type served on a dish, the lineup includes "Squeeze Up®" and "Lickable Spoon™" types fed directly from the hand. The brand offers a wide variety of options tailored to different life stages, from kittens to senior cats, as well as non-seafood and catnip-infused varieties to cater to diverse preferences. Furthermore, in recent years, the brand has expanded its sales areas beyond the U.S. and Canada to include Australia, Mexico, and other countries. Supported by its extensive lineup and high palatability, "DELECTABLES®" achieved the #1 Global Wet Cat Treat Brand based on retail value sales in 2025, according to a study by the market research firm Euromonitor.

About International Cat Day

 

"International Cat Day," celebrated on August 8, was established by the International Fund for Animal Welfare in 2002. It is a day dedicated to deepening the friendship between humans and cats, as well as encouraging people to think about the safety and protection of cats.

About Unicharm's Pet Care Business

 

Unicharm operates its business with the dual pillars of pet food and pet toiletries. Through our unique total care solution that consistently supports pets from "diet" to "excretion," we strive to provide products and services that support a comfortable life for pets and their owners. Currently, we operate mainly in Asia and North America. By laterally deploying the technologies and quality cultivated in Japan and promoting product development that captures local needs, we continue to achieve global growth. In FY2025, consolidated net sales for the pet care business reached 156.1 billion yen (a 5% increase year-on-year), growing into a core pillar that supports the company’s overall growth. Furthermore, under the 13th Medium-Term Management Plan launched in 2026, the pet care business is positioned as a "growth driver," and global expansion, including entry into new markets, is being further accelerated.

 

<Entry into the Indian Market>

Product Packaging of Cat Litter "Ezi-Lock Odour"

 

In recent years, the pet care market in India has been expanding rapidly, driven by rising income levels from economic growth and the deepening cultural shift toward the "humanization of pets" (treating pets as family members). Demand is rising particularly fast for pet food and pet toiletries, with the market size projected to roughly double by 2030 compared to 2025. Considering this growing market, we fully entered the Indian market starting in July 2026, and are advancing the provision of products tailored closely to the needs of local consumers.

 

<Entry into the Brazilian Market>

Nutrire's Cat Food

 

The Brazilian pet care market is the third largest in the world and is expected to continue growing at an annual rate of over 10%. With the aim of fully entering this market and building a medium- to long-term business foundation, we acquired Nutrire, a Brazilian pet food manufacturer, as a wholly owned subsidiary in 2026. Since its establishment in 2001, Nutrire has integrated everything from the selection of raw materials to manufacturing and sales, providing premium food using cutting-edge technology. By combining the company's high-quality production base with the marketing and product development capabilities that we have cultivated over many years, we aim to dramatically expand our pet care business in the rapidly growing markets of Brazil and the broader Latin American region.

 

<Relative Sites>

The Hartz Mountain Corporation : https://www.hartz.com/

“Delectables®”Brand Site : https://www.hartz.com/en-ca/our-brands/delectables-ca/

Unicharm Corporation : https://www.unicharm.co.jp/ja/home.html

 

<FAQ>

Question1.Could you tell us more about Unicharm's pet care business?

Answer1. Under the 13th Medium-Term Management Plan, Unicharm has positioned the pet care business as a "growth driver" and is accelerating its global expansion. In 2026, we successively entered the pet care markets of India and Brazil, continuing our high growth both domestically and internationally.

 

Question2.What is the "Cohesive Society" that Unicharm aims to achieve through its pet care business?

Answer2. It is a society where all people and pets can live together comfortably. Through business activities such as providing products and services, Unicharm aims to solve environmental and social issues and contribute to the realization of a sustainable cohesive society.

 

Question3.What are your recommended cat wet treats?

Answer3. Recommended cat treats sold by the Unicharm Group include "DELECTABLES®," which is sold in North America and other regions and recognized as the #1 Global Wet Cat Treat Brand, and the "Gin no Spoon (Silver Spoon) Treats" series, which is highly popular in Japan. These products are characterized by their wide variety tailored to a cat's life stages and preferences, combined with excellent palatability.

■Contributing to the 17 SDGs Goals through "DELECTABLES®" Initiatives

 

Unicharm believes that through "DELECTABLES®" initiatives and our global business expansion contributes to the following goal among the 17 Sustainable Development Goals (SDGs) adopted by the United Nations in 2015.

12. Responsible Consumption and Production

We will continue to contribute to the achievement of the SDGs by solving environmental and social issues through our business activities, including the provision of products and services.

 

 <<For Inquiries>>

Unicharm Corporation, Global Marketing Communication Division, Love Your Possibilities PR Department

Email: brand-pr@unicharm.com

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