2026.02.13
Unicharm Recognized as a "DX Certified Business Operator"
by the Ministry of Economy, Trade and Industry
Unicharm Corporation (President & CEO: Mr. Takahisa Takahara) is pleased to announce that it has been officially certified as a "DX (Digital Transformation) Certified Business Operator" under the DX Certification System established by the Ministry of Economy, Trade and Industry (METI) of Japan.
About the DX Certification System
The DX Certification System is a national program based on the "Act on Partial Revision of the Act on Facilitation of Information Processing," which came into effect in May 2020. It recognizes businesses that have established systems to promote DX, including the formulation and public disclosure of management visions aligned with social transformations driven by digital technology.
A Key Example of Our DX Initiatives
<"Sofy Be" - Menstruation and Physical Condition Management App >
Released in 2024, "Sofy Be" – Menstrual and Physical Condition Management App goes beyond the framework of conventional menstruation management apps by focusing on changes in hormonal balance to manage overall health. In addition to tracking menstrual cycles, the app visualizes the relationship between physical/mental changes and hormones through graphs, making it easier to identify causes of health fluctuations that often go unnoticed. Furthermore, users can easily consult with an AI chat partner, leading to personalized self-care tailored to each individual's condition.
Through DX, Unicharm aims to address the individual challenges of every consumer. By integrating digital technology with a deep understanding of people’s lives, we will continue to evolve our products, services, business processes, and the very foundation of our organization.
Related websites
・ "Sofy Be" Website (Japanese only)
https://www.sofy.jp/ja/app/sofybe.html
・ Unicharm Group Integrated Report 2025
<<For Inquiries>>
Unicharm Corporation, Global Marketing Communication Division, Love Your Possibilities PR Department
Email: brand-pr@unicharm.com