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2023.06.20

Unicharm Indonesia Launched a Product using BIO MATERIAL*,
“CHARM Daun Sirih + Herbal Bio” as a Limited-Time Product on World Environment Day

Unicharm Corporation (CEO & President, Mr. Takahisa Takahara) subsidiary in Indonesia, PT Uni-Charm Indonesia Tbk (hereinafter as UCI) has launched a limited-time product using “BIO MATERIAL”*, “CHARM Daun Sirih + Herbal Bio” from our sanitary napkin brand “CHARM” in Indonesia on World Environment Day (June 5, 2023).

*“BIO MATERIAL”* is a biomass or materials made from bio mineral raw materials.

“CHARM Daun Sirih + Herbal Bio”

Launch Background

The petroleum energy problem is a common issue worldwide, and many countries and regions are working on measures to address it. Unicharm Indonesia launched "CHARM" sanitary napkins made of environmentally friendly materials as a limited-time product in conjunction with World Environment Day last year in 2022.

This year, the surface sheet that touches the skin is made from "BIO MATERIAL"* such as previously disposed pressed sugarcane, limestone, botanical oil, and natural resins, in an effort to further reduce the use of petroleum-based materials. In addition, materials containing "BIO MATERIAL"* were also used for the back sheet of the sanitary napkin, individual packaging, and outer packaging.

Our thoughts behind the “BIO MATERIAL” Logo

The newly designed "BIO MATERIAL"* logo features motifs of sugarcane, limestone, and botanical oil used as raw materials. The slogan "Mari Lakukan Kebaikan Kecil" in Indonesian, meaning "Let's do something good", is added to convey the message that the products are environmentally friendly and "Start with what you can do!”

Product Information

 

Product Size  Numbers of Pieces   Price
  CHARM Daun Sirih + Herbal Bio  

23cm

With Wings

14  19,400Rp 

29cm

With Wings

9

Launch Timing

It is available in Indonesian e-commerce and selected stores for a limited time only from June 6, 2023.

Comment by Unicharm Corporation Executive Officer,
PT Uni-Charm Indonesia Tbk President Director, Mr. Yuji Ishii

Our sanitary napkin brand “CHARM” has been launching a limited-time product on the World Environment Day for three consecutive years since 2021. “CHARM Herbal Ansept+ Bio,” launched last year in 2022, contains "BIO MATERIAL"* derived from sugarcane, aiming to reduce the use of petroleum-derived raw materials. This year, we have been making repeated trial and error efforts to further reduce the amount of petroleum-derived raw materials. As a result, we were able to launch "CHARM Daun Sirih + Herbal Bio," which contains "BIO MATERIAL"* such as limestone, botanical oil, and natural resins, in addition to sugarcane. While being environmentally friendly, the product maintains the same absorbency and deodorizing power as the conventional "CHARM Daun Sirih + Herbal" in terms of functionality, so it can be used with peace of mind.

Unicharm Indonesia provides products and services that gently support consumers in their daily lives to relieve them of various burdens, such as the launch of environmentally friendly products and educational activities for regular self-checks for early detection of breast cancer. We will continue to deliver value-added products that improve the quality of life of consumers and are environmentally friendly.

At the Press Conference for“CHARM Daun Sirih + Herbal Bio”           Explaining about the product           

<Related Information>

Unicharm Sustainability Site

https://www.unicharm.co.jp/en/csr-eco.html

 

Unicharm Kyo-sei Life Vision 2030

https://www2.unicharm.co.jp/english/csr/kyoseilifevision/index.html

Contributing to the 17 SDGs through the launch of “CHARM Daun Sirih + Herbal Bio”

Unicharm believes that launching this product will contribute to the following goals of the 17 Sustainable Development Goals (SDGs) adopted by the United Nations in 2015.

 

12.Responsible Consumption and Production   

 

We will continue to contribute to the achievement of the SDGs by solving environmental and social issues through our business activities, including the provision of products and services.

 <<For Inquiries>>

Unicharm Corporation, ESG Division, Public Relations Office

Email: brand-pr@unicharm.com

Unicharm Corporation Website https://www.unicharm.co.jp/

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