Unicharm Selected as Noteworthy DX Companies 2023
Unicharm Corporation (CEO & President, Mr. Takahisa Takahara) was selected as one of the “Noteworthy DX Companies 2023” in the “Digital Transformation Issues (DX Issues) 2023” selected by the Ministry of Economy, Trade and Industry (METI) and the Tokyo Stock Exchange (TSE). The "Digital Transformation Issues (DX Issues)" are selected jointly by METI and TSE as part of measures to promote strategic IT investments that will enhance corporate value and competitiveness over the medium to long term.
Positioning of Digital Transformation (DX) in Our Company
Our mission is "to realize a cohesive society," and we are committed to supporting the mental and physical health of people and helping to realize a society in which diverse people can live their lives in their own way. Based on this mission, we have formulated our medium- to long-term ESG goals, "Kyo-sei Life Vision 2030" and "The 11th Mid-Term Management Plan," which are being implemented Unicharm Group-wide.
Among these, DX is positioned as one of the most important management strategies, and we are making maximum use of it in our search for latent consumer desires (insights) and in technological innovations that add new value to product functions. We will continue to aim for innovations that will increase the value of customer experience through DX.
Sample Cases of DX Initiatives
・As a leading manufacturer of sanitary products, we are committed to a deep understanding of women's "menstruation" and to providing not only products but also software services. As part of these efforts, we have developed a menstrual management application and are providing the service from 2021. Specifically, "Sofy Girl," targeted at Generation Z, provides an application that allows anyone to easily manage their menstrual period. For adults, "Sofy" is an application that allows users to centrally manage their menstrual periods, ovulation predictions, and physical condition and more than 1.5 million people have used our products in total.（as of December 2022）
・We are developing a diaper subscription model, "Tebura Touen (going to daycare center hand free)," with the aim of helping to reduce the burden on parents and reduce the workload of daycare centers. The "Tebura Touen" program utilizes digital technology to create a system that automatically orders diapers when a daycare center's diaper inventory runs low, based on pre-registered children's data and usage status. This system reduces the workload of childcare workers and saves parents the trouble of bringing diapers and taking back used diapers home, thereby contributing to reducing the burden on both parties. To date, more than 3,500 childcare facilities have adopted the "Tebura Touen" system.（as of May 2023）
Kyo-sei Life Vision2030 https://www2.unicharm.co.jp/english/csr/kyoseilifevision/index.html
Unicharm Corporation, ESG Division, Public Relations Office
Unicharm Corporation Website https://www.unicharm.co.jp/