Gentle care for life


Review of Operations

Integrated Report 2019

  • Message from the President
  • About Unicharm
  • A Discussion about Product Development
  • Unicharm: A Story of Sustained Growth
  • Financial and Non-Financial Highlights
  • Change in Business Environment and Unicharm’s Approach
  • Review of Operations
  • Unicharm’s Value Creation Process and Key Challenges

Review of Operations

Clean & Fresh Business

Basic business strategy

Our goal is to help make everyday life more productive and comfortable by offering products in tune with changing living environments and lifestyles.

Amid growing demand for home care products, spurred by rising incomes, we will move into new markets and help create more hygienic environments.


Advice on effective use of Wave products

Surprising uses for cotton
– see some secret tips from beauty researchers
Stepping up efforts to develop products in line with changing lifestyles
In the clean & fresh business, both domestic demand and inbound demand are rising, partly due to Unicharm's effective digital communication strategies. Demand for our Silcot Wet Tissue range of wet wipes continues to grow strongly on the back of aggressive investment in marketing and the launch of products for different applications. The range includes Silcot Uruuru Sponge Facial Cotton Sheets, which have won a prize in the annual @cosme best cosmetics awards for three straight years*1. In the latest awards, the product was inducted into the cosmetics hall of fame.

*Winner of best beauty product in the 2016 and 2017 @cosme best cosmetics awards, inducted into the @cosme best cosmetics awards hall of fame in 2018.


We are also seeing rising demand for our Silcot cosmetics cotton products, Silcot Wet Tissue range and Wave cleaning products in China, Taiwan-Greater China, Vietnam and other markets in Asia, supporting strong growth in the clean & fresh business. Going forward, we will continue to expand sales areas and product lineups to meet rising demand.

Unicharm’s Value Creation Process and Key Challenges


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