Gentle care for life


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Unicharm Group's CSR


Our basic approach and strategy

Unicharm Group's approach to CSR

Unicharm's corporate philosophy is “NOLA & DOLA” (Necessity of Life with Activities & Dreams of Life with Activities). Our concept of NOLA & DOLA: Necessities of Life with Activities & Dreams of Life with Activities, contains our hope that “from newborn infants to the elderly, Unicharm aims to provide people with products that provide physical and psychological support through gentle care so that they may be free of their burdens to fulfill their dreams.” Our CSR is embodied by our commitment to achieve this aspiration through our business activities and to help resolve social issues in the process. In order to make this aspiration even more effective, Unicharm has established CSR Key Topics and Key Performance Index (KPI).

Unicharm Group's Value Creation Process
Environmental themes
  • Use of water resources
  • Wastewater treatment and management
  • Reduction and recycling of packaging materials
  • Response to climate change
  • CO2 reduction target with suppliers
  • Correlation with SDGs
  • Disclosure of environmental targets
  • Response to increased waste and recycling
  • Procurement of sustainable materials
  • Proper management of hazardous substances
  • Emissions of VOC gases
  • Labeling of carbon footprint
  • Legally compliant processing of waste
  • Percentage of environmentally-friendly products
  • Scenarios for science-based targets
  • Supplier selection and assessment results
  • Collaboration with suppliers
  • Promotion system and governance
  • Environmental impact studies of plant sites
  • Protection and restoration of IUCN red list species
  • Emissions of NOx and SOx
  • Compliance with environmental laws and regulations
  • Accuracy of non-financial data
  • Percentage of third party certification
  • Targets for renewable energy
Societal themes
  • Respect for human rights
  • Promoting CSR procurement
  • Respect for diversity
  • Work-life balance
  • Improving product quality and ensuring product safety
  • Appropriate communication with customers
  • Promotion of universal designs
  • Protection of customer information and privacy
  • Lengthening healthy life expectancy
  • Promotion of active participation of women at work
  • Contributions to local communities
  • Establishment and maintenance of positive labor-management relations
  • Commitment to occupational health and safety
  • Commitment to anti-corruption
  • Promotion of fair competition
  • Appropriate labor conditions and work environment
  • Human resource development
  • Protection of intellectual properties
Dialogue on environmental materiality
Dialogue on establishment of human rights policy
  1. 1.Lengthening healthy life expectancy
  2. 2.Supporting women's independence and improving hygiene
  3. 3.Contributing to global environment
  4. 4.Contributions to the community and respecting people
  5. 5.Strengthening organizational foundation and following fair business practices

In order to make our CSR key topics more effective, we have incorporated the perspective of stakeholders in establishing indicators (KPI).

Through communication with stakeholders

Unicharm obtained an opinion about the Unicharm Group's CSR key topics and indicators (KPI) from Mr. Hidemi Tomita of Lloyd's Register Japan K.K. to receive an objective evaluation from a wide-ranging perspective. We will utilize his observations to improve our initiatives going forward.

Mr. Hidemi Tomita
Lloyd's Register Japan K.K.

The basics that must be performed as a company are covered in Unicharm's CSR key topics and indicators (KPI). However, considering what is important to the company over the medium-to-long term and focusing on issues that are connected to your business could lead to materiality that is unique to Unicharm. When I look at Unicharm's business, resources seem likely to be most important social issues. I think it is because of this awareness that Unicharm has been working on disposable diaper recycling in Shibushi City. Energy consumption KPIs are also important. However, I think that formulating KPIs that are linked to essential initiatives focused on resource circulation will result in topics for resolving social issues that are unique to Unicharm.

The education on the beginning of menstruation that Unicharm provides can be expected to have more impact. I think there are many regions in the world where there is still a lack of understanding about menstruation. Further expanding your education on the beginning of menstruation in such countries and regions and contributing through your business can be expected to create a cycle that leads to more ongoing initiatives. Positioning such symbolic initiatives as having materiality and promoting their activities will move toward aiming at the SDGs. While it is important to do the things that are required as a company in a comprehensive manner, I look forward to initiatives having a social impact that is unique to Unicharm.

Unicharm Group's Key Topics and Indicators (KPI)
Key Topics/
Correlated SDGs Targets
Initiatives Indicators (KPI) 2018 targets 2018 results 2019 targets Internal/external
Lengthening healthy life expectancy
Responding to a super-aging society Dementia prevention education Number of Lifree Social Walking experiential activity participants 700 persons Number of Lifree Social Walking experiential activity participants 794 persons Number of Lifely Lifree Social Walking experiential activity participants 1,300 persons External
Number of “Mild Incontinence Care and Continence Care” seminar participants (cumulative) 14,000 persons 15,824 persons 18,000 persons External
Building a cohesive society for people and pets Animal Therapy - Companion Animal Partnership Program (CAPP) - Support Verification of results Verified results at nursing homes for the elderly a total of four times Verification of results
Plan to verify results six times
Education on new approach to care of aging dogs Education for vets and veterinary nurses Number of participants in courses for staff at veterinary clinics
80 persons
Number of participants in courses for staff at veterinary clinics
160 persons
Supporting rescue dogs and cats Conceptual design Finalized partner Education making use of consumer campaigns, etc. External
Supporting women's independence and improving hygiene
Supporting women's independence Supporting education of first menstruation (Japan and overseas) 200,000 persons 288,663 persons 283,850 persons External
Maintaining women's health Breast cancer early detection initiative Sofy Pink Ribbon activities awareness rate
Sofy Pink Ribbon activities awareness rate
Sofy Pink Ribbon activities awareness rate
Female employee breast cancer screening rate
At least 90%
Female employee breast cancer screening rate
Female employee breast cancer screening rate
At least 95%
Improving health and sanitation for women and children Supporting pregnant women Cooperating in the spread of maternal and child health handbooks in emerging countries Cooperated in the spread of maternal and child health handbooks in Vietnam and Thailand Cooperate in the spread of maternal and child health handbooks in emerging countries External
Improving health and sanitation for children Supporting low-weight new born babies Improving NICU environment
Donated to Tiny Lives Support Project Donate to Tiny Lives Support Project External
Improving NICU environment
Started to use Unicharm's low birth-weight baby diapers in NICUs in seven countries worldwide Started to use Unicharm's low birth-weight baby diapers in NICUs in nine countries worldwide External
Contributing to the global environment
Eco Plan 2020 Recycling used disposable diapers Establishing recycling model Establishing recycling model Commencing operation of recycling model Internal/External
Percentage of paper and pulp suppliers certified by third parties (Japan) 95% 95% 97% Internal/External
Percentage of paper and pulp suppliers certified by third parties (overseas) 90% 90% 92% External and internal
Percentage of environmental-friendly products (Japan) 83% 86% 93% Internal/External
Percentage of products with the Eco Charming label (Japan) 60% 66% 60% Internal/External
Initiatives to environmental impact reduction Energy consumption (GJ) / Net sales (millions of yen) basic unit 10.65GJ
(IFRS standard)
(IFRS standard)
(IFRS standard)
Resource environment Recycling rate at three main plants in Japan 99% 99% 99% Internal/External
Contributing to the local community and respecting people
Diversity & inclusion Employment rate of persons with disabilities 2.0% 2.13% 2.3% Internal
Rehiring rate of retired employees 80% 89.4% 90% Internal
Percentage of female managers (Japan) 12% 13.3% 14% Internal
Creating a worker-friendly workplace Work satisfaction (average score on a scale of 5) 4.03 4.05 4.10 Internal
Employee satisfaction (average score on a scale of 5) 4.10 4.10 4.15 Internal
Maintaining and promoting employee health Implementation rate of mental health care and lifestyle habit improvement education (for those eligible) 100% 100% 100% Internal
Providing ongoing support for disaster areas Number of participants in Super Cool Biz and Warm Biz 2,000 persons 2,705 persons 2,000 persons Internal/External
Improving health and sanitation Raising awareness of maintaining sanitation Providing sanitary products in preparation for disasters
Building information site
Providing sanitary products in preparation for disasters Creating information site Providing sanitary products in preparation for disasters Publishing information site External
Strengthening organizational foundation and following fair business practices
Corporate governance Number of female officers 0 person At least 1 person Internal
Practicing fair and equitable transactions with suppliers Implementation rate of supplier evaluations (applicable companies) 100% 100% 100% External
Assuring product safety Number of problems with material or product safety 0 0 0 External
Improving customer satisfaction Customer satisfaction with customer inquiries 92.0% 87.9% 90% External
Message from Management
Eiji Ishikawa
Director & Executive Officer, Vice President CQO (Chief Quality Officer)
Unicharm Products Co., Ltd.
Representative Director and President
Unicharm Corporation

Under our corporate philosophy “NOLA & DOLA” (Necessity of Life with Activities & Dreams of Life with Activities), Unicharm aims to achieve cohesive societies where all people can shine through independence and mutual aid and we are promoting business activities that help resolve social issues. For this reason, we are now working to create better products and services by honing our proprietary technologies for processing and forming non-woven fabrics and absorbent solutions.

There are mounting challenges for society and there is a requirement to overcome these challenges comprehensively to create the next generation. We believe activities which combine economic and social values through the 17 goals and the 169 targets of the Sustainable Development Goals (SDGs) are necessary.

In Japan, Unicharm hosts continence care classes together with local governments and raises awareness about appropriate continence care as an important aspect of nursing care prevention as new initiatives that help to extend healthy life expectancy, given the rate at which Japan is headed toward becoming a super aged society. Additionally, our dementia prevention program called Social Walking® forms part of our joint efforts with communities and local governments to eliminate seniors isolated at home. Internationally, Unicharm helps empower women to play a more integral role in society by introducing and regularly holding first-of-a-kind educational programs on first menstruation in Myanmar and expanding job opportunities for women in Saudi Arabia at our office and factory.

Complementing these initiatives, we established Eco Plan 2020 as a guideline for our medium-term environmental efforts. Under this plan, we have reduced waste, established sustainable procurement of materials, worked to address climate change and recycled used disposable diapers. Also, we established and have begun implementing the Unicharm Group Policy on Human Rights and Sustainable Procurement Guidelines. Going forward, we will expand these efforts in the supply chain to promote ESG-oriented management that aims to realize cohesive societies.

Management structure

CSR promotional structure

Unicharm has established a structure to implement and promote smooth CSR activities in order to meet our stakeholders' expectations. Our “CSR Committee” is a cross-organizational structure for the support of CSR, chaired by our Representative Director and President. The committee meets four times a year to discuss and share information about CSR-related activities, which in turn is utilized in management.

Unicharm Group's CSR Promotional Structure
Core themes and categories of CSR Committee initiatives
Core Subjects
Organizational governance, Human rights, Labor practices, The environment, Fair business practices, Consumer issues and Community involvement and development
Core themes
  • Climate change / GHG, Energy use management and Climate change risk
  • Water resources / Water use and Reduction of water use
  • Pollution and resources / Waste disposal, resource usage and recycling
  • Supply chain / Supplier policy, Environmental issues and Sustainable palm oil procurement
  • Biodiversity
  • Development of environmentally-friendly products
  • Labor standards / Child labor, Forced labor, Anti-discrimination, Freedom of association, Collective bargaining rights, Minimum wage and Harassment
  • Health and Safety
  • Human rights / Due diligence, Children's rights, Child labor, Community employment and Complaint handling
  • Society / Community investment and Social contribution activities
  • Responsibilities to customers / Responsible advertising and marketing and Customer satisfaction
  • Supply chain / Child labor, Forced labor and Antidiscrimination, Freedom of association, Collective bargaining rights, Minimum wage, Health and Safety, Due diligence and Capacity building
  • Product quality and Product safety
  • Corruption prevention / Anti-bribery, Insider trading, Whistleblower hotline, Education and Risk assessment
  • Corporate Governance
  • Company-wide risk management (environment, society, corporate governance)
  • Compliance
  • Tax transparency

Reference framework for Unicharm's CSR strategy

At Unicharm, we operate our global business activities in awareness of the voices of our stakeholders and by referring to various international guidelines. We support the ten principles of the “UN Global Compact,” and have participated in the compact since May 2006.

Communicating with stakeholders

Unicharm pledges to undertake honest and trustworthy corporate activities toward its customers, shareholders, business partners, employees and society under its “Beliefs and Pledges” and Corporate Principles of Action, and encourages two-way communication with its stakeholders by providing a wide range of dialogue opportunities.

Communicating with stakeholders
Communication policy (Beliefs and Pledges) Primary communication methods Examples of dialogue themes
Customers We pledge to earn the full support of customers by always doing everything we can Customer Communication Center
Group interviews
Monitoring surveys
Exhibitions and events
Quality, safety and functions concerning products
Opinions concerning products and services and response
Shareholders We pledge to distribute industry-leading returns to shareholders. General shareholders' meetings
Results briefing
Overseas IR roadshows
Summary explanations of financial results
Sound company management
Business partners We pledge to achieve mutually sound growth by maintaining fair and equitable relationships. Quality Policy Briefing Session
New product presentation conference
Exhibitions and events
Supply chain management
Quality, safety and the environment
Employees We pledge to achieve the happiness of associates and their family members by filling each of them with confidence and pride. Labor-management discussions
Employee survey
Employee counseling hotline
Family visit day at factories
Internal intranet and company newsletter
Compensation and health
Pride and satisfaction toward work
Introduction of programs that respect diversity and examples
Society We pledge to contribute to the economic and emotional fulfillment of the entire population and society through our corporate activities. Agreements with local governments
Cooperation with government and NGOs/NPOs
Emerging countries
Activities through industry organizations
Disaster assistance
Continence care classes, Social Walking program
Health and hygiene and local hiring
Japan Hygiene Products Industry Association and Japan Anti-Pollinosis Council

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