About UsAbout Us
- History from Feminine Care Products Manufacturer to Life Supportive Enterprise
- Origin of Company Name
From Feminine Care Products Manufacturer to Life Supportive Enterprise
"Aiming to ease women's daily concerns and inconvenience."
This thought marked the fist step for Unicharm.
Starting with the manufacture and sale of feminine napkins, our company commenced
business as a manufacturer of feminine care products.
Since then, we have been industry leaders and pioneers, developing numerous unique technologies and products.
Relying on the processing and forming technologies for non-woven fabrics and absorbent materials developed in our feminine care products, we have expanded our businesses to encompass baby and child care, health care, household and other products. Our scope continues to broaden as a company supporting the lives of people engaged in child rearing, nursing care and housework.
There are "Three DNAs" representing the values common across the
entire company, which have been developed and passed down since its inception.
With a future-oriented perspective, we at Unicharm will continue to take on new challenges.
History from Feminine Care Products Manufacturer to Life Supportive Enterprise
- ●Domestic activities
- ●Overseas activities
4 Product launch
- ●Baby and Child care
- ●Feminine care
- ●Health care
- ●Pet care
1960s to 1970s
●Keiichiro Takahara founded Taisei Kako Co., Ltd.
●Commenced the manufacture and sale of building materials
●Commenced manufacture and sale of feminine napkins
●Launched "Charm Nap Sawayaka"
●Founded Unicharm Corporation
●Commenced manufacture and sale of tampons
●Commenced sales of cosmetic cotton puffs
●Listed stocks on the Second Section of the Tokyo Stock Exchange
●Launched "Charm Nap Mini", slim napkins
●Launched "Silcot", high-quality makeup cotton puffs
1980s to 1990s
●Launched "Charm Soft Tampon"
●Announced corporate philosophy - Nola & Dola
●Launched "Moony", disposable diapers
●Launched "Sofy", shaped feminine napkins
●Transferred the building materials divisions to Uni Taisei Corporation
●Launched "MamyPoko", disposable diapers
●Established a joint venture in Taiwan-Greater China
●Company stock designated to be listed on the First Section of the Tokyo Stock Exchange
●Commenced education business
●Established Donchaka Saino Kyoshitu
●Commenced pet care business
●Launched "Freshy Aiken Genki"-dog food for small dog and all stage dog.
●Established a joint venture in Thailand
●Launched "Lifree", disposable diapers for adults
●Launched "Freshy Neko Genki"-dry food for cats
●Launched "Deodrant Sheet"-pet sheet for dogs
●Established "Gold Tower Co."
●Launched "Sofy Sara", interwoven feminine napkins
●Launched "Lifree Nyotori Pad", incontinence pads
●Launched "Refrain", sheets for vaginal discharge
●Launched "Pipe Unish", liquid pipe cleaners
●Launched "Trepanman", training pants
●Launched "Oyasumi Man", pants for bed-wetting children
●Launched "Moony Man" pants-type diapers
●Established "Unicharm East Japan Corp. "
●Formed technology alliance for pants-type diapers in Saudi Arabia
●Established a joint venture in the Netherlands
●Launched "Mamy Poko", diapers designed with Disney characters
●Launched "Moony-chan Raku-Raku Oshiri-fuki", wet wipes that can be removed from the pack with one hand
●Launched "Sofy Sara Side Gathered", feminine napkins with three-dimensional gathers at the sides
●Technical Center completed - base for research and development
●Established a joint venture in South Korea
●Launched "Moony Power Slim" ultra-thin tape-type diapers
●Established a joint venture in Shanghai
●Launched "Moony Man Power Slim", ultra-thin pants-type diapers
●Launched "Mamy Poko Pants", pants-type diapers designed with Disney characters
●Launched "Charm Bodyfit", feminine napkins with three-dimensional cushion structure
●Launched "Lifree Rehabili-Pants", pants-type diapers for adults
●Merged with Unitech Corp.
●Established the company website
●Obtained ISO09002 certification for the factory in Taiwan-Greater China
●Launched "Lifree Tape-Hold Type" diapers
●Established Unicharm Molnlycke K.K. in Japan, a joint venture for adults' incontinence products
●Commenced procedures for acquiring ISO14001 certification
●Established "Lifree Iki-Iki Dial", a hotline service for nursing care
●Established a joint venture in Indonesia
●Established a 100% subsidiary in Malaysia
●Launched "Charm Nap Sawayaka Liners", special incontinence panty liners
●Transferred the pet businesses to Uni-Taisei Corp.
●Transferred the pet food businesses from Ajinomoto General Foods, Inc. to Uni-Taisei Corp.
●Launched "Silcot Wet Tissues"
●Uni-Taisei Corp. changed its company name to Uni Heartous Corporation
●Established Unicharm Central Japan Corporation
●Established Unicharm Material Co., Ltd.
●Established UBS Corporation
●Established Code of Corporate Conduct and Employee Guidelines
●Introduced the operating officers system
●Launched "Lifree Sawayaka Pads" for light incontinence
●Launched "Neko Genki Deosand"-paper cat litters
2000s to now
●Established research institute for toileting care
●Established the post of Chief Quality Officer (CQO)
●Launched "Cook-Up Kitchen Sheet", a paper sheet product for use in the kitchen
●Keiichiro Takahara assumed the office of Chairman and Representative Director
●Introduced the new corporate mark - Charm Ring
●Established the new corporate philosophy - Nola & Dola
●Issued an environmental report
●Established the Baby Town website to support child rearing
●Launched "Wave Handy Wiper", a sheet-type cleaner
●Launched "Moony Man Hai-Hai-yo", pants-type diapers for crawling babies
●Launched "Pet Diapers"
●Integrated Unicharm East Japan and Unicharm Central Japan to form Unicharm Product Co., Ltd.
●Received the 7th Disclosure Award for Companies with Stocks Listed on the TSE
●Transferred "Pipe Unish" liquid pipe cleaner product to Johnson Co., Ltd.
●Took over "Eldy" tampon products from Lion Corporation
●Acquired ISO9001:2000 certification
●Engineering Center completed - base for technological development
●Uni Heartous Corporation changed its corporate name to Unicharm PetCare Corporation
●Established a joint venture in the Philippines
●Established exclusive Nyomore Care Navi website for light incontinence care
●Launched "Neko Genki Hairball Care"-dry food for cats
●Established Corporate Social Responsibility (CSR) Division
●Commenced procedures for acquiring ISO14001 certification for overseas local corporations
●Established Unicharm Eduo Corporation, a joint venture company for the early childhood education business
●Launched "Cham Nap Sawayaka Cho-Kyushu", exclusive incontinence care pads
●Launched "Unicharm Chorittai Mask", three-dimensional masks made of non-woven fabric for protecting against pollen
●Launched "Unicharm Chorittai Mask Kaze-yo", three-dimensional masks made of non-woven fabric for people with colds
●Launched "One week deodorant・ antibacteria Deotoilet"-system toilet for cats
●Established Toileting Care Navi website for nursing care at home
●Established the Corporate Ethics Department in the CSR Division
●Established exclusive website "Hajimete Karada Navi for Girls" about first menstruation
●Issued CSR Report 2004
●Unicharm PetCare Corporation stock listed on the Second Section of the Tokyo Stock Exchange
●Launched "Moony Man Mizu-Asobi Pants", pants-type diapers for children to use when playing with water
●Launched "Aler-Care Wave", a sheet cleaner product that captures allergens
●Launched "Neko Genki Gin no Spoon" dry food for cats
●Unicharm PetCare Corporation stock designated to be listed on the First Section of Tokyo Stock Exchange
●Gulf Hygienic Industries of Saudi Arabia was made a subsidiary
●Launched "Sofy Body Peace Set", a next-generation feminine care product
●Launched "Charm Nap Kyusui Sarafi", a panty liner that absorbs vaginal discharge and urine
●Launched "Aiken Genki Gin no Sara" dry food for dogs
●Established a joint venture company, LG Unicharm Corporation, in South Korea
●Commended by the Minister of Economy, Trade and Industry as an "excellent consumer-oriented corporation" in 2005
●Granted a Distinguished Service in Intellectual Properties Award by the Minister of Economy, Trade and Industry in 2006
●Announced participation in the United Nations Global Compact
●Took over the Center-In feminine napkin products from the Shiseido Group
●Established CSR Office at local corporation in China
●Relocated head office to Mita, Minato-ku, Tokyo
●Established a 100% subsidiary in Vietnam
●Launched "Sofy Fuwagokochi", a panty liner product with a new feel
●Launched "Lifree Sono Shunkan mo Anshin", an impending continence care pad product
●Launched "Lifree Oshiri Fuki", a wet toilet tissue product for adults
●Launched "Moony Man Ase Sukkiri", pants-type diapers for summer
●Launched "Unicharm Chorittai Mask Virus Guard", three-dimensional masks of non-woven fabric that prevent viral intrusion
●Launched "Neko Genki Silver Spoon Can" - canned wet food for cats
●Certified as a company that supports child-rearing
●Renewed Pre-Mama Town, a community website for providing pregnancy support
●Completely renewed the "Center-In" feminine care product lineup
●Launched "Lifree Kyusui Shitagi Slim Wear"™, an exclusive pants-type incontinence care product for active seniors
●Launched "Sofy Hadaomoi", feminine napkins for sensitive skin prone to irritation
●Launched "Zero-one" pet sheet for dogs
●Issued CSR Report 2008
●Establishes a wholly owned subsidiary in India
●Acquired Australian Pacific Paper Products and made it a wholly owned subsidiary
●Unicharm Molnlycke B.V., a joint corporation, establishes a wholly owned subsidiary in Russia
●Launched "Unicharm Chorittai Mask for Kids", three-dimensional masks of non-woven fabric for children
●Launched "Sofy Kiyora" panty liners
●Releases" Unicharm Chorittai Masks for Women",three-dimensional masks made of non-woven fabric for women
●Established Unicharm Humancare Corporation
●Unicharm Molnlycke B.V., a joint corporation, establishes a wholly owned subsidiary in USA
●Releases Unicharm Funwari Breast-Feed Pads
●Unicharm Humancare Corporation releases Humany, a urine aspirator.
●Received “Excellent Prize in Television Environmental Commercial Film Category - Environmental Communication Grand Award” with commercial film for Moonyman Slim Pant
●First exhibition at “ECO Products International EXPO” in Jakarta
●Participated in Japan Industrial Pavilion at “Shanghai World’s Fair”
●Merged Unicharm Petcare Corporation
●Exercised 1-to-3 share split
●Established a consolidated subsidiary in Egypt
●Received “Environment Efficiency Award 2010 – Chief of Industrial Technology & Environment Bureau(METI) Prize”
●Launched a jointly-developed product with Yonex, Preventive Safety Girdle
●Launched a new pet food for dog, Pet Dog Genki Best Life
●Launched “Moony Pants Shitagijitate”,pants-type disposable for babies
●Launched a new disposable diaper for adult, Lifree Ultra-Thin Underwear-like Pant-Diaper
●Launched a new cosmetic puff, Silcot Uru-Uru Sponge-like
●50th anniversary of company foundation
●Started “summer time” system
●Acquired 51% of outstanding shares in “The Hartz Mountain Corporation”, a major pet-care products supplier in USA, from Sumitomo Corporation
●Acquired Diana Joint Stock Company, a hygiene products supplier in Vietnam
●Established a holding company in China
●Launched a new feminine napkin, Sofy Hada-Omoi Ultra-Thin-Slim
●Launched a new house cleaning sheet, Wave Floor Wet-Sheet
●Launched a new panty-liner, Sofy Kiyora Fragrance
●Launched a new pleat-type facial mask, Ultra-Comfort Mask Pleat-type
● Launched a new incontinent-care product for dog, disposable diaper for male dog
● Acquired outstanding shares in “Peparlet Company Limited”, supplier of excretion disposal material for pet
●Launched a new disposable baby diaper, MamyPoko Pant-Diaper Crawler-type
●Opened an official page for Moony in Facebook, a child-rearing support site
●UGHI in Saudi Arabia received “4th Mono-dukuri Japan Grand Award – Minister of METI Prize”
●Approved as a member of “Business Call to Action(BCtA)” led by United Nations Development Programme(UNDP)
●Received “Minister of METI Award – 2nd Carbon Offset Grand Prize” for engagement in environmental improvement activities
●Installed solar power system at 3 major plants in Japan
●Acquired Myanmar Care Products Limited, a leading supplier of hygiene products in Myanmar
●Launched Moony AirFit, the world-first disposable baby diaper that smoothly fits to round-shaped skeletal structure of infant
●Received “2nd Japan HR Challenge Grand Award – HR Development Category Excellent Prize” for engagement in HR development
●Launched Moonyman AirFit, a disposable baby diaper with light & fluffy gather around legs
●Received “Good Design Award - Best 100 Prize 2013” with Moony & Moonyman
●United Charm in Taiwan-Greater China made a declaration of self-conformity to “ISO10002 Complaint Correspondence Management System”, first Japanese local subsidiary outside the country
●Launched a new night-use feminine napkin, Sofy Super Sound-Sleep Best-Fit
●Received “2nd Nikkei Social Initiative Grand Award – Corporate Category Prize” in appreciation for initiatives to support social advancement of women in Saudi Arabia
●Declaration of “Non-smoking during working hours” as a part of employees’ health care & enhancement campaign
●Launched a new incontinence-care product for men, Lifree Sawayaka Pad for Men
●Launched a new disposable baby diaper, Moonyman AirFit S-size
●Launched a new feminine napkin, Center-In Compact Fragrance
●Launched a new incontinence-care product for dog, Manner Wear
●Exercised 1-to-3 share split
●Launched Moony AirFit 3S, 4S & 5S, a new disposable baby diaper for light-weight new born infant to be used at general hospital and maternity hospital
Origin of Company Name
At the time of its founding, the Company name was Taisei Kako Co., Ltd.
The company originally manufactured and sold wood wool cement board. In 1963, the Company entered the feminine napkin market, and expanded into the tampon market in 1974.
The current name, Unicharm Corporation, was created to make the Company name more fitting for a feminine product manufacturer.
"Uni" of Unicharm signifies Universal, Unique and United, and represents our desire "to be an integrated company offering unique products and services worldwide."
"Charm" was incorporated into our name to represent our wish as a feminine product manufacturer that "women will always remain charming."
The company name Unicharm was conceived accordingly by combining Uni and Charm.